What happens once you come on board
From your first payment to your benchmark report and ongoing monthly care, here is exactly what to expect, and how long each part takes. Covers SEO, Google Business Profile, and AI and answer engine work.
Payment receivedDay one
As soon as your first payment is processed, your campaign is kicked off across our onsite, Google Business Profile, link building and reporting teams, so work begins straight away.
Your Account Director is assignedDay one
You're introduced to your appointed Account Director, your single point of contact, responsible for setting up each part of your campaign, reporting to you, and answering any questions at any time.
Benchmark ranking reportFirst few days
You receive your initial ranking report. Every month from here is measured against it, so you can always see what has actually moved.
Google Business ProfileWeek one
Your profile content is usually completed within the first week, provided you have added us as a manager. If it is a brand new listing, or one that still needs verification from Google, it takes longer. Your Account Director will tell you straight away if that applies to you.
Link building beginsFrom week one, in parallel
Where link building is part of your package, we start building high-quality backlinks to increase your site's authority and prompt Google to re-evaluate your website in more detail. This runs alongside everything else, not after it.
Website recommendationsAbout two weeks
We analyse your website, identify what is holding it back, and send you a clear recommendations report. Nothing gets changed on your site until you have read it and approved it.
AI and AEO assessmentFollows the website pass
Separately we assess how your business appears in AI answers, and build the FAQs and schema that get you named, quoted and recommended by ChatGPT, Google AI and Perplexity. This one takes longer than the website review, because it depends on the source material we get back from you. Your Account Director will confirm a date once it has been scoped, rather than give you a number we cannot stand behind.
ImplementationUsually two weeks from approval
Once you approve the recommendations, we implement them. Two weeks is the normal turnaround from the moment you say yes, though it does depend on what your site is built on. A WordPress site we have direct access to moves quickly. A custom build, a locked down platform, or a site maintained by someone else's developer takes longer, because we are working to their access and their release schedule. Your Account Director will tell you which applies to you before the clock starts.
Ongoing reporting and careMonthly
You receive a ranking report every month, followed by a customer care call to go through progress together.
What we will ask you for
Everything we need is collected in the new client questionnaire, including the access we need to your website, hosting, Google Analytics, Search Console and Google Business Profile. Filling it in once is what lets us start on day one rather than day ten.
If Google Business Profile is part of your package, three answers matter more than the rest: your business address, your opening hours and your service areas. Google uses them to verify the listing, and they are also what an AI answer engine reads when it decides whether to name you. Leaving them blank is the single most common reason week one turns into week three.
Ad accounts are handled separately, because they stay in your name. If we are running Google Ads or Meta for you, your Account Director will send you the relevant setup guide.